If you are in a position where you are responsible for managing the
careers of those that specialize in DJ work, you have likely discovered
that it is not an easy endeavor. Yes, it is a rewarding career, but an
exceptionally challenging one. Two individuals that specialize in DJ
artist management through their talent company located in New York, Yoni
Goldberg and Damon DeGaff, know and understand the challenges
associated with the undertaking and are now relaying their expertise to
others in the field of DJ artist management. These individuals are
directly responsible for developing and creating superstars. A few of
the individuals that they currently work with include Rev Run, DJ Ruckus
and David Berrie. The name of the company that these professionals
founded in the year 2003 is dGi Management. In this brief guide, you
will learn a few of their suggestions on how to properly manage DJ
artists.
Hospitality
When managing individuals that specialize in DJ work, it is
imperative that you ensure that the professionals receive a high level
of hospitality. As with any professional, when the DJ is treated with
the highest end luxuries and the best services, they will – in turn –
provide the highest quality and best services possible to those which
they perform. Yoni Goldberg uses an example of a business located in Las
Vegas, called “The Palms”. He claims when his DJs enter the facility
that: “They’re treated like they own the place.” When managing DJs it is
imperative that you learn what the professionals prefer, what they do
not prefer, what they want, and what they do not want. Then, you must
create a high level of hospitality that provides the DJ artist with the
situations and amenities that enjoy. DJs love to be pampered. By
engaging in this practice, you will find that these individuals meet,
and even exceed, all expectations when they perform.
Equipment
The next step to managing DJ artists is to ensure that you provide
the best of the best when it comes to equipment pieces, such as the
sound system and the lights that will be utilized during their
performances. DJs are artists. Each performance that they provide is
their personal signature. Having a fine-tuned, high-quality sound
system, coupled with the most technologically advanced light system is
of the upmost importance to these professionals. As with any job, the DJ
artists for hire today require specific tools and resources in order to
provide an optimal performance. By ensuring that you place a special
emphasis on providing the most innovative and advanced equipment, you
are sure to receive a vibrant and memorable performance by the DJ
artists that you manage.
Establish a Long-Term Relationship
When managing DJ artists, it is essential that you place an emphasis
on developing and establishing a long-term relationship with the
professional that you are working with. While it is true that most do
have their share of one time gigs, it is important that they are
provided with long-term gigs that will assist in providing some degree
of financial and professional security. You should book these
professionals in all of the jobs that you are able to, but should place a
special focus on those jobs that permit the professional to perform
more than once.
Conclusion
As you can see, managing the DJ artist may be a bit challenging and
it does take quite a bit of work; however, by providing a high level of
hospitality, providing high-quality tools and resources and establishing
long-term relationships with your DJ artists, you are sure to find that
you are pleased with their performances. In addition to this, the DJs
will be pleased with you and your management techniques. As a result,
they are likely to provide their services to you for the best rates, and
for the longest periods of time. DJ artists have the capability of
enhancing your business and contributing to the success of other
businesses. As with any professional in the creative arts, value,
appreciation, respect and rewards go a long way in attracting a DJ on a
long-term basis.
Specializing in LED, Electroluminescent and Laser Lighting Technologies
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