Thursday, March 14, 2013

How to Successfully Manage DJ Artists

If you are in a position where you are responsible for managing the careers of those that specialize in DJ work, you have likely discovered that it is not an easy endeavor. Yes, it is a rewarding career, but an exceptionally challenging one. Two individuals that specialize in DJ artist management through their talent company located in New York, Yoni Goldberg and Damon DeGaff, know and understand the challenges associated with the undertaking and are now relaying their expertise to others in the field of DJ artist management. These individuals are directly responsible for developing and creating superstars. A few of the individuals that they currently work with include Rev Run, DJ Ruckus and David Berrie. The name of the company that these professionals founded in the year 2003 is dGi Management. In this brief guide, you will learn a few of their suggestions on how to properly manage DJ artists.


When managing individuals that specialize in DJ work, it is imperative that you ensure that the professionals receive a high level of hospitality. As with any professional, when the DJ is treated with the highest end luxuries and the best services, they will – in turn – provide the highest quality and best services possible to those which they perform. Yoni Goldberg uses an example of a business located in Las Vegas, called “The Palms”. He claims when his DJs enter the facility that: “They’re treated like they own the place.” When managing DJs it is imperative that you learn what the professionals prefer, what they do not prefer, what they want, and what they do not want. Then, you must create a high level of hospitality that provides the DJ artist with the situations and amenities that enjoy. DJs love to be pampered. By engaging in this practice, you will find that these individuals meet, and even exceed, all expectations when they perform.


The next step to managing DJ artists is to ensure that you provide the best of the best when it comes to equipment pieces, such as the sound system and the lights that will be utilized during their performances. DJs are artists. Each performance that they provide is their personal signature. Having a fine-tuned, high-quality sound system, coupled with the most technologically advanced light system is of the upmost importance to these professionals. As with any job, the DJ artists for hire today require specific tools and resources in order to provide an optimal performance. By ensuring that you place a special emphasis on providing the most innovative and advanced equipment, you are sure to receive a vibrant and memorable performance by the DJ artists that you manage.

Establish a Long-Term Relationship

When managing DJ artists, it is essential that you place an emphasis on developing and establishing a long-term relationship with the professional that you are working with. While it is true that most do have their share of one time gigs, it is important that they are provided with long-term gigs that will assist in providing some degree of financial and professional security. You should book these professionals in all of the jobs that you are able to, but should place a special focus on those jobs that permit the professional to perform more than once.


As you can see, managing the DJ artist may be a bit challenging and it does take quite a bit of work; however, by providing a high level of hospitality, providing high-quality tools and resources and establishing long-term relationships with your DJ artists, you are sure to find that you are pleased with their performances. In addition to this, the DJs will be pleased with you and your management techniques. As a result, they are likely to provide their services to you for the best rates, and for the longest periods of time. DJ artists have the capability of enhancing your business and contributing to the success of other businesses. As with any professional in the creative arts, value, appreciation, respect and rewards go a long way in attracting a DJ on a long-term basis.

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