Well, I just read “10 Trends to Watch for your Promotions and
Marketing Mix” by Alissa Ponchione. It focuses on the bar and nightclub
industry. Good tips, timely advice, but there is something between the
lines that is very telling. Actually, there were several somethings...
First, while this article focuses on bars and nightclubs, the scope
certainly does not end there. Other businesses from dog grooming
facilities to car salesmen can benefit from at least the gist of this
piece. The main push here is to know your industry. This piece talks about bar trends and nightclub trends, but, really, if you are in business, then you need to be looking at the trends within your
industry. You need to know what is driving your customers, what are
they gravitating to, what is at the top of their Christmas list to
Santa?
Another thing that struck me is the importance that social media
plays. It is becoming bigger and bigger. Ten years ago, this was not a
big deal. Today, if your business doesn’t have a Facebook page and a
Twitter account, people will look at you wonky and wonder just how
“real” your business is. It is fascinating! But social media is pretty
easy to use and access so if you aren’t utilizing it to its fullest
extent, then maybe you are a little wonky.
Finally, there were some things in this piece that sort of got to me.
As I read about “current trends” that included disco. I suspect it is
more of an updated version of disco and I don’t think we’ll see many
white polyester suits on the dance floor, but it is still intriguing.
And the “drinks of the past” that are regaining popularity like the Tom
Collins, Whiskey Sour and the Manhattan. The trends are coming full
circle. Fascinating.
There is a lot to glean from this piece, whether you have a bar or
nightclub or not. It teaches a very important lesson about knowing your
niche, knowing your customer and not only aiming your promotional and
marketing efforts to them, but also giving them what they want.
Specializing in LED, Electroluminescent and Laser Lighting Technologies
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