Ellumiglow Lighting Technologies Blog

It isn’t enough to know who your customer is; you need to know who you want your customer to be. As a business owner, you determine, for the most part, your customer base. You decide what demographic you want to attract, to sell to, to have patronize your establishment. It is an important fact that many business owners overlook. They go about it backwards, thinking about their product or service and how the customer can use it instead of thinking about their customer and how they can tailor their product or service to address that customer’s needs. I liked what the article said about finding an identity. You need to, as a business, find out who you are and work that to the best of your ability. As they said, you can’t always be something for everyone. No matter the size of the company or the vast amount of products or services they offer, it cannot offer something for everyone. Even large companies with vast and varied products will find at least a few sects of the po...

If you own or operate a night club, you should consider adding screen gems to your establishment in order to enhance the clubbing experience for your patrons. These are screens with high-resolution that have the ability to create absolutely fantastic visuals and backdrops that are considered to be life-like. The co-owners of the company LBH Dynamics, Michael Marcoe and Zach Nesbitt, are directly responsible for manufacturing screen gems and other types of screens that are utilized in night clubs and similar types of establishments. In this brief guide, you will learn some of the basics regarding screen gems from these Florida-based professionals. If you are interested in purchasing and setting up a video system in your night club, you will benefit from the information contained here. LBH Dynamics is directly responsible for creating display units that utilize LED lights. The company works closely with the establishments that require video systems, and create units tha...

Well, I just read “10 Trends to Watch for your Promotions and Marketing Mix” by Alissa Ponchione. It focuses on the bar and nightclub industry. Good tips, timely advice, but there is something between the lines that is very telling. Actually, there were several somethings... First, while this article focuses on bars and nightclubs, the scope certainly does not end there. Other businesses from dog grooming facilities to car salesmen can benefit from at least the gist of this piece. The main push here is to know your industry . This piece talks about bar trends and nightclub trends, but, really, if you are in business, then you need to be looking at the trends within your industry. You need to know what is driving your customers, what are they gravitating to, what is at the top of their Christmas list to Santa? Another thing that struck me is the importance that social media plays. It is becoming bigger and bigger. Ten years ago, this was not a big deal. Today, if yo...

This was a fascinating article about door policies and dress codes for bars and night clubs. It is an interview with Sin Bosier, the “queen of San Diego nightlife.” She is a hospitality consultant in the San Diego area and has quite a positive reputation. She does a lot of marketing and consulting for some 200 night clubs, bars, restaurants and hotels in San Diego, so she really knows her stuff. The question asked in this article was when does a dress code drive business and when does it drive it away. In other words, how much does dress code impact the bottom line and where is the line between just right and too much? This is really interesting because it allows us to peek behind the scenes a bit and learn some of the reasons for door policies and dress codes. For instance, a “no sandals” policy may be in place to protect the night club from any liability issues were someone to get cut on broken glass while wearing sandals in the establishment. Yes, some places may h...

If you are in a position where you are responsible for managing the careers of those that specialize in DJ work, you have likely discovered that it is not an easy endeavor. Yes, it is a rewarding career, but an exceptionally challenging one. Two individuals that specialize in DJ artist management through their talent company located in New York, Yoni Goldberg and Damon DeGaff, know and understand the challenges associated with the undertaking and are now relaying their expertise to others in the field of DJ artist management. These individuals are directly responsible for developing and creating superstars. A few of the individuals that they currently work with include Rev Run, DJ Ruckus and David Berrie. The name of the company that these professionals founded in the year 2003 is dGi Management. In this brief guide, you will learn a few of their suggestions on how to properly manage DJ artists. Hospitality When managing individuals that specialize in DJ work,...

Barcelona is one of Spain’s party headquarters. This incredibly beautiful city can be found in the north eastern part of Spain, and it offers something for everyone. During the days you can spend time shopping, take in some of the classic Gaudi architecture, such as Casa Batllo, one of Barcelona’s most unusual houses, or spend a day relaxing at the beach. When night falls, it’s time to party. Clubs are sprinkled liberally throughout Barcelona, with every kind of music that you could want, and styles that change with each neighborhood. The most popular clubs can be found in the waterfront area, and they don’t even open their doors until midnight so the party continues well into the morning. St. Tropez in France has long been known as a personal playground that caters to the rich and famous, and its party scene is unmatched. If you happen to be on the French Riviera any time soon, you can rub elbows with the very wealthy by stopping by some of the more popular clubs lik...

The term “Rave” came into existence in the 80’s, it was used to describe an Acid House party where people dressed in outrageous clothing and danced all night to cheesy techno beats. From a parent’s point of view raves are not a safe way to spend a weekend and if my daughter said she wanted to go to one, I’d probably place her in the nearest convent. However, if you had asked me that question when I was 20, I would have told you that I had a friend who said they were great….as long as you know how to stay safe. There WILL be drugs! Those signs that say safety zone, drug free zone, etc. aren’t worth the neon poster board that they’re printed on. If you are serious about going to a rave, you’d better know what people are offering you. The most common drug that you’ll see at a rave is MDMA (“Ecstasy”). No drug is safe, but there are different degrees of danger. Simply telling someone not to take drugs is unrealistic, that’s a personal choice, but at least make it with yo...

The nightclub industry is notoriously fickle, just as fickle as those who frequent nightclubs. Let’s face it, the main reason that a lot of people go to nightclubs is to be with the “in” crowd, and the latest trend may only last for what seems like a few weeks. This means that a nightclub that is THE place to be today could find itself struggling tomorrow. The key to success would seem to be for your club to be as changeable as its patrons. Before you worry about how to stay on top you have to get there, and there is nothing easy about starting a nightclub. Before you begin, research every aspect of your plan and honestly ask yourself if this is something that you can realistically accomplish. A good business plan can be your best friend when starting out. You’ll need to outline and examine every all of the critical aspects of the operation, right down to the last small details. This will include what type of resources that you will need to start with, and projected...